Big 2023 | Bpifrance | 4 October 2023 | Accor Arena, 8 Bd de Bercy, 75012 Paris, France

This is the Largest Business Gathering in Europe. We feel good, we are accomplished, we know why we came to earth, if only for a moment of reason. It's not joy, it's something else. It is confidence, but in itself. It's quiet and soothing. It is the intimate strength that comes from the sense of honor and the challenge taken up, it is pride. Pride, all the more powerful that it is not expressed. Pride, self-esteem and, by extension, of the group to which one belongs. It is the only solution, the moralist would say, to support oneself. Pride is important! It is important to live in a country of which we are proud, it is important to have victories to our credit.

To renounce pride is both to renounce wisdom and to renounce power. That's why this year's theme is Pride. Yes Cocorico!