Brand Finance Global Forum 2018 | The Brand Finance Group | 1 February 2018 | BAFTA, 195 Piccadilly, St. James's, London W1J 9LN, UK

Brands are some of the most valuable assets that companies possess but the profound effect they exert on financial performance, shareholder value and market capitalisation continues to be poorly understood in some quarters.

Performing in a digitally-led world is one of the most hotly contested and least understood methods for building brand value. As brands redirect budgets towards this new lever, we intend to discuss the most effective ways to maximise digital’s impact on branded businesses.

Theme: Understanding the Value of Digital Marketing

Our key speakers will discuss:
• How technology is changing business models
• How digital channels are changing routes to market
• How social media and the internet are changing the marketing mix

2018 Speakers:

Prof. Patrick Barwise
Emeritus Professor of Marketing and Management, London Business School

Chris Clark
Former CMO, HSBC

Kate Cox
VP, CMO EMEA, GoDaddy.com

Kathy Dykeman
Director, Facebook

Paul Frampton
Former CEO, Havas Media Group

Sukhbinder Gill
VP and Chief Technology Officer for UK, Ireland and Israel, DXC.Technology

Martin Haering
CMO, Finastra

David Haigh
Chief Executive, Brand Finance plc

The Rt Hon Matt Hancock MP
Secretary of State for Digital, Culture, Media and Sport, UK Government

John Mathers
Former CEO, UK Design Council

Liz Miller
Senior Vice President, Marketing, CMO Council

Alex Payne
Director, The Influence Room

Matt Preschern
Executive Vice President and Chief Marketing Officer, HCL Technologies

Americo Silva
Global Head of Digital and Social Media, Shell

Simon Sproule
CMO, Aston Martin

James Welchman
Marketing Manager EMEA, Chevron Lubricants

2018 Sponsors:

• HCL
• Wuliangye

PARNERS:
• CMO Council
• IPA
• World Trademark Review
• Worshipful Company of Marketors