Brand Insider Summit D2C 2021 - Austin | MediaPost | 29 September 2021 | Virtual & In-Person Event

The rapid shifts in consumer demands and shopping behaviors caused by COVID, shifted D2Cs into fast forward. Did this set a new stage in your brands evolution? Though positioned to flourish, thanks to the ecommerce tsunami, did it also put D2C’s into more direct competition with legacy retailers who got game digitally this year?

In this expanded ecommerce ecosystem, how are marketers using tech and data to reach consumers, while still maintaining one-to-one connections and driving LTV? With the proliferation of D2C brands, how are you choosing to grow? Are you diversifying your media with more innovative channels, forging partnerships, testing offline experiences like pop ups? Also, is your messaging consistent? Consumers are more socially conscious and expect more from their brands. How are you authentically meeting those demands?

As native digital brands navigate the post-pandemic storm, and more traditional retailers crossover into the D2C lane, the line between e-commerce clicks and retail bricks continues to blur. Trendy products and deeper personal connections, though still important, are no longer enough. Consumers' lives were upended during the crisis and now they expect more from the companies they do business with. They want quality products and services, fast and reliable. And they want access to these products wherever they shop.

D2C, meet ommnichannel. Digital native brands need to once again differentiate themselves in order to successfully compete in this ever evolving retail landscape. Many need to widen their distribution, both online and off. And everyone needs to look towards more traditional brand building channels to find new customers and create sustainable growth. We're all omnichannel now.

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The D2C Brand Insider Summit will cover:

- creating a customized omnichannel presence
- assessing customer insight & data for a more cost effective media strategy
- driving retention via differentiation and personalization across channels
- determining optimal brand partnership and offline opportunities
- tracking and interpreting the path-to-purchase, both online and off
- leveraging tech for a seamless customer experience
- maintaining e-commerce website sales as distribution disperses

2021 Speakers

Lisa Singer
Event Editorial Manager, Mediapost

Rob Schutz
Chief Growth Officer and Co-Founder, Ro

KEYNOTE SPEAKER:

Nick Fairbairn
CMO, Gabi

MODERATORS:

Kirsten Wright
VP Marketing/Director Social Media, SCS

Crystal Zerrenner
Chief Growth Officer, Thinx

Vivian Chang
VP Growth, Clorox DTC, The Clorox Company

Kathryn Flynn
Director of Growth, Feather

Rich Lesperance
Chief Marketing Officer, Tecovas

Janna Navarro
Sr. Director, Brand Media Strategy & Planning, Angi

PANELISTS:

Sheila Conlon
Director of Digital Marketing, Evereve

Laur Fiatoa
Dir of CRM Helix Sleep, Helix Sleep

Sean Pate
Brand Communications Officer, Zenni Optical

PRESENTERS:

Pearl Servat
Head of Brand Marketing, Visible Wireless

Eric Tsai
Vice President of Marketing and Business Development, Joybird

FEATURINGS:

Meagan Finucan Rozran
Director of Performance Marketing, Tecovas

Leslie Garrard
CEO, TomboyX

Rajaa Grar
CMO, Nutrabolt

Ulli Haslacher
Founder and President, Pour Moi Skincare @mamamogul

2021 Sponsors

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• MiQ
• Mntn
• Adthena