Brand Insider Summit D2C 2021-Hybrid | MediaPost | 29 September 2021 | The LINE Hotel/Virtual Event, 111 E Cesar Chavez Street Austin, Texas, 78701

Venue
The LINE Hotel/Virtual Event
The LINE Hotel/Virtual Event, 111 E Cesar Chavez Street Austin, Texas, 78701

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Event Date Wed Sep 29 EDT - Sat Oct 2 EDT (about 3 years ago)
Location The LINE Hotel/Virtual Event
111 E Cesar Chavez Street Austin, Texas, 78701
Region All
Details

The rapid shifts in consumer demands and shopping behaviors caused by COVID, shifted D2Cs into fast forward. Did this set a new stage in your brands evolution? Though positioned to flourish, thanks to the ecommerce tsunami, did it also put D2C’s into more direct competition with legacy retailers who got game digitally this year?

In this expanded ecommerce ecosystem, how are marketers using tech and data to reach consumers, while still maintaining one-to-one connections and driving LTV? With the proliferation of D2C brands, how are you choosing to grow? Are you diversifying your media with more innovative channels, forging partnerships, testing offline experiences like pop ups? Also, is your messaging consistent? Consumers are more socially conscious and expect more from their brands. How are you authentically meeting those demands?

Speakers

2021 Speakers

Nick Fairbairn
CMO, Gabi

Lisa Singer
Event Editorial Manager, MediaPost

Eric Tsai
Vice President Of Marketing and Business Development, Joybird

Meagan Finucan Rozran
Director of Performance Marketing, Tecovas

Leslie Garrard
CEO, TomboyX

Rob Schutz
Chief Growth Officer and Co-founder, Ro

Pearl Servat
Head of Brand Marketing, Visible Wireless

Ulli Haslacher
Founder and President, Pour Moi Skincare @mamamogul

MODERATORS:

Kirsten Wright
P Marketing/Director Social Media, SCS

Crystal Zerrenner
Chief Growth Officer, Thinx

PANELISTS:

Vivian Chang
VP Growth, Clorox DTC, The Clorox Company

Kathryn Flynn
Director of Growth, Feather

Rich Lesperance
Chief Marketing Officer, Tecovas

Janna Navarro
Sr. Director, Brand Media Strategy & Planning, Angi

Laur Fiatoa
Dir, CRM Helix Sleep, Helix Sleep

Sean Pate
Brand Communications Officer, Zenni Optical

Ranjan Roy
Sr. Director, Offline Media Strategy & Planning, Adore Me

Sponsors & Partners

2021 Sponsor

TITLE SPONSOR:
• MiQ

SPONSORS:
• Adthena
• dish media
• Simulmedia
• AdMedia
• mntn
• Outbrain
• XACTV
• podsights