Brand vs Business: Responding to Corporate Responsibility | The Financial Services Forum | 25 May 2022 | AIG Life, 58 Fenchurch St, London EC3M 4BE, UK
Venue
AIG Life
AIG Life, 58 Fenchurch St, London EC3M 4BE, UK
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| Event Date |
Thu May 26 BST (about 2 years ago)
In your timezone (EDT): Wed May 25 7:00pm - Wed May 25 7:00pm |
| Location |
AIG Life
58 Fenchurch St, London EC3M 4BE, UK |
| Region | EMEA |
Details
Decarbonisation and the mission to achieve net-zero is on everyone’s business agenda. Balancing the bottom line and the stakeholder economy is the biggest challenge.
The debate around ESG fuels huge passion but often lacks nuance, creating a problem for brands. As companies come under scrutiny over activities that are considered incompatible with the sustainability agenda. How can brands sustain their core functions whilst having a coherent story on ESG agenda without being insincere?
In this session, the Forum joins marketeers and sustainability experts in discussing the role ESG plays in building successful brands in financial services– ensuring profitability and success in the wider goals set out by the business.
Speakers
2022 Speakers
Tim Lord
Head of Climate Change, The Phoenix Group
Gordon MacKinnon
Specialist Client Director, Latcham
Ben O'Brien
Managing Director, Jaywing Consulting
Micael Johnstone
Co-Founder, Wading Heroes