Brandwagon Conclave 2023 | Financial Express (India) | 22 November 2023 | TBA, Mumbai, India

The marketing, media, and advertising industry in India has witnessed a significant transformation over the past decade, primarily driven by advances in technology and shifting consumer behaviours. And now with Google all set to phase out third-party cookies - this has added one more layer of complexity. While television accounts for the majority of the spending, digital is not far behind and is expected to take over. Despite technology playing a key role in advertising and marketing, content still remains king and as a result, content marketing has gained prominence as consumers seek informative and engaging content. Brands have been leveraging various formats such as video, blogs, podcasts, and social media, to connect with their target audience. Another new format which seems to have caught the fancy of many
is e-commerce.
From Amazon to Flipkart, Nykaa - all these platforms have opened up channels for brands to advertise. Data and artificial intelligence (AI) are expected to play a key role in driving personalised marketing. Marketers have already begun using data analytics and artificial intelligence to gain insights into consumer behaviour, enabling more precise targeting and personalised campaigns.
Social media platforms have become powerful marketing tools. Influencer marketing and social commerce have emerged as effective strategies to reach and engage with a younger audience. In this evolving digital world, flexibility and agility are essential in rapidly changing environments. A part of this also includes driving a seamless and personalised customer experience to build loyalty and repeat business, contributing to long-term ROI.

2023 Speakers

Amol Godha
Strategy & Data Analytics Head, Reliance Nippon Life Insurance

Apurva Sircar
Head - Marketing, Bandhan Bank

Rashid Ahmed
CDO, Infectious Advertising

Ritu Mittal
Head of Marketing & Digital,Bayer

Sachin Vashishtha
Chief Marketing Officer, Paisabazaar

Sanjeev Chaube
EVP & Head (India) – AI, Big Data & Advanced Analytics, Vodafone Idea

Siddhartha Ghosh
Head of Customer Service Experience , Dvara SmartGold

2023 Partner

GOLD PARTNER:
• Gupshup