BrandWagon Martech Awards 2024 | The Indian Express | TBA, Gurugram

This prestigious accolade aims to honour and acknowledge outstanding achievements in the field of marketing technology by brands, agencies, and solution providers.

The realm of Martech, once less known, has experienced a remarkable surge and is currently expanding at an exponential rate. To be sure, Martech’s popularity is growing backed by digital transformation, and the depreciation of third-party cookies, besides DPDP Act. The global marketing technology market was valued at approximately $325.7 billion in 2022 and is anticipated to grow with a healthy growth rate of more than 19.50% over the forecast period 2023-2030.

While implementing Martech poses challenges, its successful integration can significantly enhance ROI and customer retention. By prioritising data security and adopting efficient marketing practices, organisations can optimise daily operations.

Who Can Enter
The awards are categorised into 33 main segments, and organisations or their representatives can submit nominations, given that approval to submit the entry has been granted by all involved parties. Each entry corresponds to a nomination for an initiative, work, campaign, or individual within a specific award category. Multiple entries can be submitted for one or more initiatives, works, campaigns, or individuals collectively.

Judging Criteria

Entries Will Be Judged on The Following Criteria:
• Innovation
• Performance
• Impact
• Use of technology
• User-friendliness
• Entries should relate to business performed between April 01, 2021, to March 31, 2023

Judging Process:
• Round-1
The process partner will evaluate all the entries in Round 1.
• Round-2
The final round will consist of Jury Meet where the entries will be decided about metals in the respective categories.