Bridging the Empathy Gap: Nudging Customers towards Financial Wellbeing 2023 | The Financial Service Forum | 22 June 2023 | Instinctif Partners, 65 Gresham St, London EC2V 7NQ, UK

When trying to market products that don’t provide an instant reward or gratification, how can you persuade your customers to think of the bigger picture and consider the long-term?

Sending marketing messages that influence consumers to engage and connect with their future selves is a difficult task, yet it can be done – advertising campaigns that promote empathy towards the future self and messaging that reframes outcomes in a way that the current-self can relate to have proven to be successful angles of attack for service providers – but why have these worked?

Does the concept of the future-self truly hold this much power in consumer decision making, and if so could leveraging behavioural science techniques help to better nudge customers towards better financial wellbeing?

For this half-day conference, we’ll be joined by a range of behavioural scientists, senior cross-sector marketers and representatives from businesses that have been able to successfully market their long-term products to customers, and been able to close the empathy gap between their clients’ current and future selves.

2023 Sponsor

• Phoebus