Building Customer Centricity on a Foundation of Intelligence Capital 2021 | Market Research Society (MRS) | 21 May 2021 | Online
Venue
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| Event Date | Fri May 21 EDT (over 3 years ago) |
| Location | Online |
| Region | All |
Details
While the term ‘intelligence capital™’ is relatively new, the concept itself has been widely adopted by customer-centric organisations. Given the challenges of today’s markets and the complexity and savviness of consumers, the ability to develop strategies and make decisions based on a foundation of intelligence capital is more important than ever.
What you’ll learn:
• The foundation of the ‘intelligence capital™’ approach
• The five key steps to embed it across your business
• How it can be applied to all areas of an organisation to build a genuinely customer-centric approach
Speakers
2021 Speakers
Jane Frost
CEO, MRS
Crispin Beale
Senior Strategic Advisor, mTab