|Event Date||Fri May 21 EDT (5 months ago)|
While the term ‘intelligence capital™’ is relatively new, the concept itself has been widely adopted by customer-centric organisations. Given the challenges of today’s markets and the complexity and savviness of consumers, the ability to develop strategies and make decisions based on a foundation of intelligence capital is more important than ever.
What you’ll learn:
• The foundation of the ‘intelligence capital™’ approach
• The five key steps to embed it across your business
• How it can be applied to all areas of an organisation to build a genuinely customer-centric approach
Senior Strategic Advisor, mTab