Channel Partnerships: How and When to Leverage Indirect Selling to Scale Your Software Business 2022 | Simon-Kucher & Partners | 3 May 2022 | Webinar
Venue
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| Event Date | Tue May 3 EDT (over 2 years ago) |
| Location | Webinar |
| Region | Americas |
Details
Channel partnerships can help software companies scale and accelerate growth, opening otherwise difficult to reach markets. However, building a successful channel go-to-market model can be a complex task – especially when transitioning from a direct sales organization.
Simon-Kucher has partnered with some of the world’s fastest-growing software companies leverage channel to drive growth. In this webinar, we will explore best practices on how to determine when to use channel and how to choose the right channel partners to work with.
Key Takeaways:
• Why expand to partner / channel/ indirect sales? Understanding the partnership value propositions to your organization, to customers, and to partners.
• Inside-out success: How to consistently guide sales teams on how & when to work with channel partners.
• Outside-in success: Enabling and motivating the right set of channel partners to work with your organization.
Speakers
2022 Speaker
Peter Kuo
Senior Manager, Simon-Kuncher & Partner