IMD Chief Marketing Officer's Roundtable 2018 | IMD Business School | 15 March 2018 | IMD Campus, Chemin de Bellerive 23, 1003 Lausanne, Switzerland

IMD’s CMO Roundtable convenes annually to allow CMOs to exchange experience in areas such as pricing, branding, customer insights, execution and marketing. Through live cases and insights from global best practices, participants benefit from insights, inspiration and practical tools that can be used to enhance marketing practices in their own organization.

Topics in previous roundtables have included:
• Gaining Customer Insight
• New Media: Challenges and Opportunities
• Emotional B2B Marketing
• Luxury Brands: The Paradox of Success
• Leveraging Brand Assets in a Crisis

2018 Speakers

Mr. Paul Hillen
Vice President, Cargill Global Marketing

Mr. Hans Rommer
Vice President, Customer Insight, Novo Nordisk

Ms. Anne Westersund
Senior Vice President, Marketing, Cargotec

Mr. Charles Brand
Executive Vice President, Product Management & Commercial Operations, Tetra Pak Group

Ms. Grace Xu
CEO, Viva Nutritional Products

Mr. TeeBin Ong
VP, Sales & Marketing, Bossard Group

Mr. Olivier Quillet
Nestlé, Head of Corporate Marketing & Communication

Mr. Toby Hoare
CEO Europe, J. Walter Thompson Company

Mr. Carlos da Silva Lopes
Global Marketing Director, The Dow Chemical Company

Mr. Paul Mullen, CMO
General Electric Healthcare (GE)

Mr. James Henderson
CMO, Ferretti Group

Mr. Miguel Fonseca
VP, Sales Business, Toyota Motor Europe

Mr. Mads Nipper
Executive VP, Markets & Products, LEGO Group

Mr. Peter Yorke
Global Marketing Director, Pampers, Procter & Gamble