CMA|SIMA 2024 | Category Management Association | 26 February 2024 | Hyatt Regency Dallas, 300 Reunion Blvd, Dallas, TX 75207

Managing through a pandemic followed by an unprecedented time of food and consumer goods inflation and more recent volume erosion has challenged category managers, space planners, and shopper insights professionals to think differently. This year’s Conference theme will be “Trailblazing Retail’s Bold Future” as the industry collectively returns to an innovative mindset after a long period of disruption. Join over 950 of your peers in person for the Conference, to learn industry content, share best practices, and most importantly, network with each other.

2024 Conference Tracks
Harnessing the Power of Data-Driven Storytelling:
• Sessions will include the importance of storytelling in retail, dos/don’t of storytelling in various retail settings, and how to manage the proliferation of data to help tell more compelling stories.
Driving Cross-Functional Collaboration:
• Related functions to category management and shopper insights include sales and sales planning, shopper marketing, eCommerce and more. Hear tips from experts on how to best collaborate cross-functionally and get exposed to other retail careers in the process.
Embracing AI and Machine Learning:
• Members across organizations share learnings, pitfalls, and best practices incorporating data science into their category management and shopper insights projects.
Space Planning of the Future:
• As the function becomes better enabled by technology, hear from leaders in both macro and micro space planning that are part of ARC’s Space Planning Community.

Why should you attend:
Immersive Learning Workshops:
• The conference is a non-competitive environment to collaborate, learn and grow from fellow category management and shopper insights professionals facing similar challenges. Meet and discuss new ideas, approaches and validate your assumptions and strategies.
20 Emerging Technology:
• These sessions bring industry experts & solution providers for an opportunity to showcase solutions with real-time examples. Walk away with solutions available today & an insight of what to expect in the future.
Speakers:
• Our speakers are proven business leaders, strategists & practitioners. They are well-respected industry professionals & understand the challenges. We tap into advisory committees, industry experts & attendee feedback to make sure you learn more about important topics from qualified experts.
8+ Hours of Dedicated Networking:
• Networking is critical to your professional success, but it only works when you establish meaningful relationships. This event is designed with plenty of opportunities to meet your peers including daily social activities that make it easy to form valuable professional connections & long-term friendships.

2024 Speakers

KEYNOTE SPEAKERS:

Michelle Meyer
Chief Economist, Mastercard Economics Institute

Stacey Ring-Sanders
Vice President Category and Industry Leadership, WK Kellogg Co

Craig Hodnett
Vice President Category Management & Strategy, Simply Good Foods

Chris Conroy
Head of Field Category Leadership, KraftHeinz

Corliss Collier
Head of Seller Satisfaction and Insights Tech, Amazon

Kevin Kelley
Principal and Co-Founder, Shook Kelley

Jonah Berger
Associate Professor of Marketing, The Wharton School of the University of Pennsylvania

Emily Callahan
Chief Innovation & Administrative Officer, Xerxes Global

Mindy Asper
Partner, Impulse Marketing

HOST:

Leslie Newlee
SVP of Insights and Category Development, Red Bull

EMCEE:

James Ford
VP of Category Leadership, Coca-Cola

2024 Sponsors

PREMIER SPONSORS:
• HIVERY
• Nuqleous
• Nailbiter
• NIQ
• Advantage Solutions

PLATINUM SPONSORS:
• Stackline
• Numerator
• InContext
• Answer Rocket
• RELEX
• Observa
• Placer.Ai
• Cantactix
• PRGX

GOLD+ SPONSORS:
• Harmonya
• Shiloh Technologies
• M2E Advisory
• Vista Grande
• Datasembly

GOLD SPONSORS:
• Vision Group
• Knit
• Wiser
• SymphonyAI
• Shopper Intelligence
• Seek
• KANTAR
• Crisp
• Infogain
• Field Agent
• BlueYonder

SILVER SPONSORS:
• PDI Technologies
• BrandFirst
• Interactive Edge
• Attest
• C+R Research
• Premise
• Weather Trends 360

BRONZE SPONSORS:
• Bungee Tech
• ULiT
• Tiger Analytics
• Vista Analytics
• Competiscan
• Catalytics
• Retailigence
• GoSpotCheck

SPECIAL PREMIER SPONSOR:
• Engine

SPECIAL GOLD SPONSORS:
• Walmart Data Ventures
• 8451

SPONSORS:
• Delaney Consulting
• Mastercard
• Trax