CMAmartech 2021 | Canadian Marketing Association (CMA) | 2 June 2021 | Online
Venue
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| Event Date | Wed Jun 2 EDT (over 3 years ago) |
| Location | Online |
| Region | Americas |
Details
Harnessing technology to achieve marketing goals and objectives is more critical now than ever before. Marketing technology increasingly accounts for a significant share of marketing budgets.
To do better than simply to survive in the digital age, leadership needs to team up and get in the trenches to drive an organization-wide transformation towards customer centricity. The role of marketing and martech in this transformation is crucial.
Join us for a two-hour virtual event to learn more about what it means to go from good to great on a marketing technology stack, what role marketing leaders play, what is the human implication of martech, and what is required to create best-in-class customer journeys and experiences.
Attendees will:
• Hear from marketing and organizational leaders on how to navigate the increasingly complex martech landscape that is driving us forward rapidly.
• Learn from the case studies shared at the event and understand how to evaluate the existing state of a marketing technology stack, how to build (if at the beginning stage) or how to evolve and accelerate (if in more mature stage).
• Gain insights on best practice and organizational alignment required to drive the change management behind martech application.
Sponsors & Partners
2021 Sponsors and Partner
PRESENTING SPONSOR:
• Reality Engine
• nlogic
• delvinia
CMA PARTNER:
• Hopin
• Kaiser & Partners Inc.
PANEL SPONSOR:
• Trendline
VIRTUAL SUPPORTING SPONSOR:
• The Bradford Exchange
MAJOR SPONSORS:
• BMO
• Canada Post
• CIBC
• Environics
• Scotiabank
• TD Bank Financial Group
FEATURED MEMBER:
• Dentsu