|Event Date||Wed Jun 2 EDT (5 months ago)|
Harnessing technology to achieve marketing goals and objectives is more critical now than ever before. Marketing technology increasingly accounts for a significant share of marketing budgets.
To do better than simply to survive in the digital age, leadership needs to team up and get in the trenches to drive an organization-wide transformation towards customer centricity. The role of marketing and martech in this transformation is crucial.
Join us for a two-hour virtual event to learn more about what it means to go from good to great on a marketing technology stack, what role marketing leaders play, what is the human implication of martech, and what is required to create best-in-class customer journeys and experiences.
• Hear from marketing and organizational leaders on how to navigate the increasingly complex martech landscape that is driving us forward rapidly.
• Learn from the case studies shared at the event and understand how to evaluate the existing state of a marketing technology stack, how to build (if at the beginning stage) or how to evolve and accelerate (if in more mature stage).
• Gain insights on best practice and organizational alignment required to drive the change management behind martech application.
2021 Sponsors and Partner
• Reality Engine
• Kaiser & Partners Inc.
VIRTUAL SUPPORTING SPONSOR:
• The Bradford Exchange
• Canada Post
• TD Bank Financial Group