CMO Summit 2017 | Forbes Live | 1 November 2017 | The Ritz-Carlton Laguna Niguel, 1 Ritz Carlton Drive, Dana Point, CA, 92629, USA

The Test of Time: How CMOs Build Enduring Brands and Businesses.

In a world in which companies increasingly compete on customer experience, marketing leaders are now asked to lead the charge in translating marketing initiatives into enhanced customer engagement that drives business growth. But how many companies are truly built for success in this new era? Who are the organizations walking the talk? What are the tech innovations to pursue? We’ll explore the CMO’s role in this universe, what expertise they need to bring, where they need to be doubling down, what levers they need to pull and the metrics that will lead to future success.

The world’s top marketing leaders from a wide variety of industries join together at Forbes CMO Summit to exchange insights, enhance leadership skills, and address the challenges of today’s complex marketing landscape.

2017 Speakers:

Rob Price
Chief Executive Officer, School of Rock

Justin Rezvani
Founder & Chief Executive Officer, TheAmplify

Andrea Riley
Chief Marketing & Public Relations Officer, Ally Financial Inc.

Bruce Rogers
Chief Insights Officer & Head of the CMO Practice, Forbes

David Roman
Senior Vice President & Chief Marketing Officer, Lenovo

Jenny Rooney
CMO Network Editor, Forbes Media

Ty Shay
Chief Marketing Officer, Norton & Lifelock Symantec

Marisa Thalberg
Chief Marketing Officer, Taco Bell

Chris Twogood
Senior Vice President, Marketing, Teradata Corporation

Jeremy Wacksman
Chief Marketing Officer, Zillow

2017 Sponsors:

• Deloitte Digital
• Hulu
• Simulmedia
• TeraData