CMO Summit 2024 (B) | Marcus Evans | 19 February 2024 | The Star Gold Coast, 1 Casino Dr, Broadbeach QLD 4218, Australia

This summit is an invitation-only, premium forum bringing together leading marketing executives, innovative agencies and solution providers. The summit’s content is aligned with key marketing challenges and interests, relevant market developments, and practical, progressive ideas and strategies adopted by successful pioneers.

Key Topics:
• Marketing Titans
Navigating the Realms of Business and Leadership to Harness the Potential of The Cmo Role Within the C-Suite, Fostering Improved Cross-Functional Cooperation and Brand Alignment.
• Powerful Branding
Uncovering Branding Essentials, Assessing Marketing Roi, and Optimising Campaigns for Market Dominance and Sustained Growth.
• Resource Resilience
Maximising the Value of Every Dollar by Enhancing Workforce Skills and Adeptly Managing Budgets Amidst an Impending Economic Downturn, Ensuring Uninterrupted Marketing Momentum.
• Audience Alchemy
Ethically Crafting Tailored Messages Navigating Data Regulations, Respecting Privacy, and Delivering Relevant Messages for Enhanced Audience Engagement.
• Distinct Differentiation
Exploring the Strategies and Balance Between Product Differentiation and Brand Distinctiveness to Create Strong, Enduring Customer Relationships.
• Unleashing Brand Synergy
Utilising Data Analytics and Ai to Empower Marketing Strategies, Ensuring Seamless Brand Integration, Data Coherence, and A Unified Identity Across Various Products and Channels.

2024 Speakers

MODERATORS:

Fern Canning
Marketing Director, Deloitte

Lucio Ribeiro
Director of Marketing Digital & Innovation, Seven Network

PRESENTERS:

Chantelle Lane
GM Marketing, Bapcor Specialists Group

Chantelle Lane
GM Marketing, Bapcor Specialists Group

Astrud Burgess
CMO, ANZ Group

Joanna Robinson
CMO, The Iconic

John Clay
Non-Executive Director, Australian Marketing Institute

Wendy Mak
CMO & GM, Sustainability & Stakeholder Communications, Link Group

SPEAKERS:

Alison Hinkson
Data & Strategic Intelligence Director, Lion

Andrew Howie
CMO, Taco Bell South Pacific

Bev Bury
CMO, Flinders University

Astrud Burgess
CMO, ANZ Group

Jane Power
Chief Customer Officer, Pro4Labs

Joanne Smith
Chief Brand, Innovation & Communications Officer, Blackmores

Kim McConnie
CMO, Tourism & Events Queensland

Michael Fagan
Chief Transformation Officer, Village Roadshow

Maddie Jahnke
Head of Light Spirits, Digital & Insights, Pernod Ricard

Michael Goodhew
GM of Brand, Compare the Market

Michael Healy
CMO, RAA

Natalie Ellisdon
CMO, La Trobe University

Steffen Daleng
CMO, Jaybro

Sarla Fernando
Director of Regulatory & Advocacy, ADMA

Victor Leung
CMO, Basiq