CMOs, Reshape Your Marketing Talent Strategy in the Age of Generative AI 2024 | Gartner | 13 March 2024 | Online

After adjusting to the new realities of hybrid work and talent shortages, chief marketing officers (CMOs) now have to deal with a new disruptive force of implications of generative AI (Gen AI). According to Gartner, 47% of marketing team members are reported using Gen AI tools. In fact, 55% of marketers mention that their positions are entirely different from what they were when they first started, indicating how overwhelming the rate of technical change, organizational uncertainty, and collaborative drag can be. In order to adapt to these new realities, CMOs must stop simply reacting to talent challenges, and develop a proactive, long term talent strategy to head off employee burnout and intent to leave while future-proofing the organization against the next inevitable talent disruption. Join our experts in this complimentary Gartner marketing webinar as they explore the state of marketing talents and what CMOs need to know now. You will walk away from this session with answers to your vital questions, a copy of the research slides, and recommended actions to help you achieve your goals.

• Understand the implications of Gen AI on marketing talent
• Unravel strategies to mitigate employee burnout and retain talent during organizational changes
• Develop a proactive marketing talent strategy for lasting competitive advantage

2024 Speakers

Claire Alexander
Sr Director Analyst

Jay Wilson
VP Analyst