Co-founders and Advisors and Equity as Currency 2023 | ENET | 16 May 2023 | CIC Cambridge, 1 Broadway, Cambridge, MA 02142, USA

The best and most common advice for any entrepreneur is to build a team of talented, knowledgeable people, beginning with Co-Founders and Advisors. The challenge: how can an aspiring entrepreneur, especially one of modest financial means, attract these talented, knowledgeable people to the hard work of launching a start-up without the ability to provide competitive salaries?

The answer, at least in part, is to consider start-up equity as currency. Investors take equity in exchange for financing the startup. This is done with the expectation that the start-up may, in time, achieve valuable milestones that will enable the investors to achieve a return on their investment. Because a company’s equity has the potential to rise in value over time (and the achievement of milestones), that same equity can often be used to attract Co-Founders and Advisors to contribute their time and expertise to help the founder to reach value enhancing milestones. With an understanding of the risks involved (start-ups can fail), these equity-compensated professionals are incentivised to do their best to help the company succeed.

Join our panel of expert communicators to learn how the Pro’s do it.

2023 Speakers

Shelley Amster
Co-Founder, Chief Strategy & Growth Officer, 3 Daughters, Inc

Debra Peattie
Managing Partner, SV US Operations, Inc.

Russ Wilcox
Partner, Pillar VC

MODERATOR:

Roger Frechette
Principal and Founder, NEPAssociates, LLC

2023 Sponsors

• Burns Levinson
• CIC Innovation Campus
• Boston Consultants Network
• Davis Malm Attorneys
• First Republic Bank
• Fish and Richardson
• Gesmer UpdeGrove, LLP
• Lasell University
• McCarter and English
• Microsoft Technology Centers
• Morrison and Foerster