Content Marketing 2020 | Canadian Marketing Association (CMA) | 2 September 2020 | VIRTUAL EVENT

You’ve all heard the stats before. We are now exposed to over 5,000 marketing messages a day. So you wonder why your banner ad isn’t getting clicks? Why you can't prove the effectiveness of your outdoor ad? It is increasingly difficult to defend the dollars spent in tv production and media when you aren’t quite sure of the ROI, isn’t it. There has to be a better way.

Enter Content Marketing. Simply defined, Content Marketing is a strategic marketing approach designed to garner brand attention by focusing on the creation & distribution of relevant and interesting content aimed at attracting and retaining a defined audience. It’s about the pull vs the push. Or in other words, content marketing is the stuff people WANT to see.

It’s not new. But it’s more important than ever before. Because while you can certainly purchase eyeballs and views, you can’t bore people into paying attention to your message. Content Marketing is the new reality.

You Will Learn:
• The what and the why of content marketing
• The marketing spectrum and what’s changed
• Trends in Content Marketing
• How to create a process and framework for compelling content
• Content Composition & Distribution
• Building your editorial calendar
• Key Performance Indicators

You Will Benefit From:
• A true understanding of what content is and what it isn’t
• Knowing how and where content is relevant in the context of an integrated marketing plan
• Understanding how to plan, develop and execute a content marketing program

Who Should Attend?
Intermediate marketers with limited understanding of content marketing (Marketing Coordinators, Managers, Account Executives, Account Supervisors, etc...)

2020 Speakers

Robin Whalen
President, Church+State

2020 Sponsors

MAJOR SPONSORS:
• BMO
• CIBC
• Environics
• Microsoft
• Salesforce
• Scotiabank
• TD