CX Connect 2024 - Milan | Sprinklr | 16 October 2024 | Site Copernicus - Milan - Copernicus Island, Copernico Isola for S32, Via Filippo Sassetti, 32, 20124 Milano MI, Italy

We are in a global CX crisis. Marketing can solve it, and so can customer service, but not one without the other. Learn how to come together as a true CX function and unlock AI to create human-centric experiences.

Deliver the CX your customers want
• Customer expectations are evolving faster than ever, challenging businesses to keep up. The roles of marketing and customer service are no longer siloed; they’re about creating a unified front to deliver seamless, customer-centric experiences. As brand interactions with customers become more conversational, the lines between engagement, service, and sales are blurring. Brands must now figure out how to build seamless journeys between these three and exceed customer expectations.

Strengthen your brand
• In today's dynamic landscape, your brand value is constantly changing. The focus must not only be on growing your brand equity, but also on safeguarding it from crises. Learn how to design marketing and customer service strategies that ensure brand integrity, operational agility, and peak performance across all touchpoints, putting your customers at the center of your operations.

It's time to understand the value of GenAI
• The honeymoon period of GenAI is over; now it’s about leveraging the right technology to deliver real value. GenAI promises immense potential to improve CX and productivity, helping you break free from data silos and fragmented technology stacks. Deepen your understanding of how GenAI can transform your marketing and customer service operations, and establish an AI strategy that aligns with your CX goals.

2024 Speakers

KEYNOTE SPEAKER:

Francesca Graziano
Researcher, Polytechnic University of Milan

PANEL SPEAKER:

Roberto Bellinzona
CMO, Carrefour

Rocco Fox
IOC, Telepass

SPEAKERS:

Massimo Bellato
Digital Marketing Director, Esselunga

Gianmarco Loreti
Engagement & Activation Lead, Accenture Song

Barbara Corteselli
ICEG Service Lead, Accenture Song

Mario Zonin
Head of Marketing Insights, Prada

Miriam DiPasquale
Worldwide Paid Social Media Manager, Prada

Andrea Ciavarella
Country Manager, Sprinklr

Jessica The Duke
Senior Solutions Consultant, Sprinklr

Andrea Barri
Senior Solutions Consultant, Sprinklr