CX/UX Leadership Forum: Building Better B2B Customer Journeys 2023 | Argyle Executive Forum | 7 December 2023 | Virtual Event

Great CX earns and retains customers! Improving B2B customer experiences and supporting those journeys with strategic integration of data and analytics assures that your CX focuses on what matters most!

B2B buyers are also B2C consumers, so they know great CX when they see it. B2B customers seek KPIs such as cost-savings, personalization, speed, efficient purchase processes, consistency, and relevancy at every touchpoint. This makes the design of stellar B2B customer experiences crucial to business success.

You will also learn:
• How to design a B2B journey that is true to your customer’s and your company’s values
• What B2B customers expect in terms of automation and personalization, and how to deliver
• Methods to help increase purchase process efficiency (self-service, improved order-to-cash processes & more)
• Which B2B CX technology trends will best optimize your customer experience, and which are a waste of time
• What to measure (what privacy laws exclude) and how to best analyze all that customer data

2023 Speakers

ADVISORY BOARD:

Monique Elliott
Senior Vice President, Global Marketing, Industrial Automation, Schneider Electric

Meena Heath
Director, Genesis Coordination Limited

Trish Lilley
Chief Marketing & Business Development Officer, Stroock & Stroock & Lavan LLP

Malorie Maddox
Chief Marketing, Communications and Strategy Officer, Blue Cross and Blue Shield of Nebraska

Sean Moieny
CCXP, Digital Experience Leader and Advisory Board Member, University of Calfornia, Irvine (UCI)

Dr. Koen Pauwels
Distinguished Professor of Marketing, Founder of the DATA-Inititative, Northeastern University

Tracy Robertson
Global Vice President, Customer Experience (CX) & Marketing, Kimberly-Clark Professional

Katrina Schiedemeyer
Customer Experience and Innovation, Publicis Sapient

Eric Schwartzman
Author, The Digital Pivot: Secrets of Online Marketing