CX/UX Leadership Forum: Leveraging Martech to Improve Experiences 2023 | Argyle Executive Forum | 20 July 2023 | Virtual Event
Venue
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| Event Date | Thu Jul 20 EDT (over 1 year ago) |
| Location | Virtual Event |
| Region | All |
Details
Great CX and UX starts with understanding what your customers want and continues with understanding how they expect to get it. That’s easy to say, but difficult to put into action. Marketing technology, or martech, offers data-driven, testable insights into what your customers want and helps you understand how to meet those CX/UX needs.
This forum will convene leading martech, UX and CX experts for a day of practical learning that will help you leverage marketing technology and improve CX/UX processes for improved engagement and profitability.
You will also learn:
• How to apply martech to better hear the voices of your customers
• How to use insights from martech to personalize your CX and UX at scale
• Techniques for building lively, healthy customer communities
• How to use martech to see the strengths and areas for improvement of your CX and UX
Speakers
2023 Speakers
Shay Barak
Senior Director, User Experience, Lumeris
Vameta Bhatnagar
Head of Digital Marketing and Ecommerce, BD
Scott Brown
Head of Zoom Customer Experience Sales and GTM, Zoom
Jeff Harling
Head of Digital Support, Zoom
Kim Ho
Senior Director of Customer Experience, Corebridge Financial
Andrea/Drea Jackson
Vice President of Experience and Design, M&T Bank
Tracy Kuchar
Building Experience Manager, Industrious
Sponsors & Partners
2023 Sponsors
FIRESIDE CHAT PARTNER:
• Zoom