Data-driven Business: Create Unique Customer Experiences With Knowledge and Data at the Center 2024 | Computerworld Events | 6 May 2024 | Cosmopolis, Fiolstræde 44 1171 Copenhagen, Denmark

Data is at the center when you need to strengthen the customer experience – or at least it should.

It is almost banal to note how, in an increasingly fierce competitive situation, it is essential to design an excellent customer experience around data, insight and actual knowledge in order to be able to attract and retain customers and create growth.

On this day, you will get an overview of some of the latest tools – including how to implement, combine and use them in order to offer your customers a first-class experience.

Here are four key points you can expect to take home from the day:

• Customer experience as a holistic strategy : Discover how the most successful companies work strategically with the data-driven customer experience as a decisive driving force. Learn how you can integrate the customer experience into all aspects of your organization to achieve better results and create value for employees, customers and business partners.
• Data as your path to enhanced customer understanding : Dive into how data plays a central role in understanding your customers and their behavior. Learn how you can collect, analyze and leverage data to create a deeper connection with your customers and deliver targeted experiences.
• Technology as an enabler of the customer experience : Explore how technology can anchor the customer experience and enable you to measure, gather feedback and make decisions that bring you closer to your customers.
• Integrate and work actively with your data : Learn about the challenges and opportunities of data integration across different systems and cloud-based platforms. Learn from experts how you can collect, validate and activate data in a way that strengthens your CX strategy.

You'll get that out of it:
• Inspiration for how technology can anchor the customer experience and enable you to measure, gather feedback and make decisions that bring you closer to your customers.
• Insights into how you can collect, analyze and leverage data to create a deeper connection with your customers and deliver targeted experiences.
• Insights into how you can collect, validate and activate data in a way that strengthens your CX strategy.

2024 Speakers

MODERATOR:

Lars Jacobsen
Editor-In-Chief and Moderator, Computerworld

KEYNOTE:

Morten Friis-Olsen
CMO / Head of Customer Experience, SEMLER

Morten Gleerup
VP, Marketing, Communication & E-commerce, Solar Danmark A/S

Astrid Illum
Director & Tribe Lead of Customer Engagement, DFDS

Martin Skovbjerg Jensen
Senior Project Manager, Datavejviser.dk - Digitalization Agency

SPEAKERS:

Simon Jehrbo
D365 CRM Manager, Cepheo

Jonas Almstrup
Country Commercial Director, SuperOffice Denmark

2024 Partners

• Arrow ECS Denmark
• SuperOffice
• Evidi
• Cepheo