Demystify Critical Marketing Myths in Financial Services 2023 | Gartner | 13 September 2023 | Webinar

Financial services (FS) marketers have been under significant pressure over the past few years. These include renewed fears of sector performance, declining marketing budgets, continued disruption from fintech providers, and ever-growing regulatory scrutiny. In addition, FS providers have had to manage growing customer expectations in terms of digital experiences and servicing. Financial services marketing teams have been compelled to make some important bets and assumptions as a result of these combined pressures, not just in terms of investments but also in terms of understanding customer needs. Join this complimentary webinar which provides latest insights on the current state of marketing in the financial services sector and the most common myths currently being practiced in both B2C and B2B financial services. You’ll understand which myths are justified, and get practical guidance on what changes to make in order to demonstrate marketing’s impact.

• Understand prioritization and purpose on types of digital investments
• Get insights on changing customer needs, preferences, and behaviors
• Explore best practices and case studies from the financial services sector

2023 Speakers

Ross Cosner
VP, Team Manager, Gartner

Alex De Fursac Gash
Director, Advisory, Gartner