Tue Aug 3 AEST (11 months ago)
In your timezone (EDT): Tue Aug 3 3:00am - Tue Aug 3 4:00am
The use of digital marketing varies dramatically across the funds management space, from the “monthly” email to elaborate marketing campaigns. Two things are certain, the use of digital marketing and how we make the most of it are always dynamically evolving.
This session will bring together experts in the field from a communications and funds management point of view and explore the following:
• Using digital marketing more efficiently.
• Growing the database and getting in front of new clients.
• Differentiating between types of investors.
• Web pages, social media, emails, videos, use of google words/ads, tracking campaigns, privacy issues.
• How to scale up.
• New trends.
Marketing, Planning and Implementation, Macquarie Group
CEO, Fundamental Media
CEO, Blue Chip Communications