Digital Marketing for Fund Managers 2021 | Alternative Investment Management Association (AIMA) | 3 August 2021 | Webinar
Venue
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| Event Date |
Tue Aug 3 AEST (over 3 years ago)
In your timezone (EST): Tue Aug 3 3:00am - Tue Aug 3 4:00am |
| Location | Webinar |
| Region | APAC |
Details
The use of digital marketing varies dramatically across the funds management space, from the “monthly” email to elaborate marketing campaigns. Two things are certain, the use of digital marketing and how we make the most of it are always dynamically evolving.
This session will bring together experts in the field from a communications and funds management point of view and explore the following:
• Using digital marketing more efficiently.
• Growing the database and getting in front of new clients.
• Differentiating between types of investors.
• Web pages, social media, emails, videos, use of google words/ads, tracking campaigns, privacy issues.
• How to scale up.
• New trends.
Speakers
2021 Speakers
PANELLISTS:
Daniel Longden
Marketing, Planning and Implementation, Macquarie Group
Angus Maclaine
CEO, Fundamental Media
Danielle Stitt
CEO, Blue Chip Communications
MODERATOR:
David Phillips
Partner, Deloitte