Digital Marketing for Online Business 2021 | BusinessCoach, Inc | 19 January 2021 | Richbelt Tower, Unit 201 Richbelt Tower, 17 Annapolis St., Greenhills, San Juan City, Metro Manila, Philippines

The Basic Digital Marketing for Online Business training provides a venue to understand today’s demand in transitioning traditional business into online space. Through this training, you will learn the basics of digital marketing to get started with your business online. Immense yourself in the best practices in digital marketing techniques that may benefit your existing or future online business, as well as take this chance to discover the emerging digital trends that may help you reach your potential market.

Objectives
•This training will equip you with the necessary knowledge and tools for immediate application in establishing your online business to stay competitive and up-to-date.

• If you are struggling to keep up with the rapidly evolving world of digital marketing to establish your online business, this program will walk you through the basic strategies that you need to know to become a confident, knowledgeable entrepreneur with the skills to implement Internet, Social Media and Email marketing effectively for business growth and development.

Who Should Participate
• The Basic Digital Marketing for Online Business training will be of particular interest to a wide range of marketing, entrepreneurs, PR, communications, sales and operations professionals in firms, business, organizations and institutions of all sizes and in all business sectors.

Key Topics
I. Introduction to Digital Marketing for Online Business

A. Understanding Digital Marketing
B. Introduction to an Online Business Planning
C. Output: Initial Online Business Plan

II. Website for Startup Online Business

A. Importance of a Website for your Business
B. WEBSITE 101: Fundamental concepts and insights
C. Getting Started with your own Website using Wix
D. Output: Creating your own Website for your Online Business

III. Social Media Marketing for your Business

A. Understanding the Right Social Media Platform for your Business
B. Navigating Facebook & Instagram for Marketing your Business
C. Navigating LinkedIn for Marketing your Business
D. Setting up your own Facebook and LinkedIn Ads Account
E. Setting up a basic chatbot for your Facebook page messenger
F. Prospecting and qualifying leads using Social Media channels
G. Introduction to Digital Playbook
H. Budget planning for your Social Media Marketing
I. Analysis and Measurements of Social Media Campaigns
J. Output: Creating your own Facebook, Instagram and LinkedIn Pages

IV. Email Marketing for your Business

A. Importance of Email Marketing for your business
B. Best Practices in creating email or newsletter marketing
C. Maintaining a CRM using MailChimp
D. Output: Creating your own email marketing