Digital Marketing Hour: Balancing Promotions 2024 | California SBDC | 15 October 2024 | Webinar
Venue
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| Event Date |
Wed Oct 16 UTC (about 2 months ago)
In your timezone (EST): Tue Oct 15 8:00pm - Tue Oct 15 8:00pm |
| Location | Webinar |
| Region | All |
Details
Over the hour, we will focus on how businesses can strike a balance between their online and local marketing efforts during the holiday season which is particularly relevant for businesses that want to leverage both digital and local strategies to maximize their holiday sales.
We will explore the role of social media, email marketing and online advertising to reach and target your customers while balancing it with the value of local connections and community engagement with in-store events and charity initiatives. The presenter will share tips for both effective digital as well as local promotions, measuring impact and drafting your roadmap for a success holiday season.
Speakers
2024 Speaker
Lani Lott
President, L. L. Consulting