Digital Marketing Hour: Meta Business Suite 2024 | Sierra SBDC | 25 June 2024 | Webinar

Learning how to use Meta Suite, specifically for Facebook and Instagram features, involves understanding how these two platforms are interconnected and how you can leverage their combined capabilities to enhance your social media marketing and engagement.

Key points we will explore over the hour include:
• How to leverage Meta’s advertising tools to allow you to run ads across Facebook and Instagram simultaneously helping to maximize your reach and impact.
• Using the scheduling feature to plan your posts and videos across all platforms and how the planner feature can ensure you are sharing among the Facebook Groups you have joined.
• Understanding how effectively store relevant hashtags and search for new ones to post on both platforms thus increasing the visibility of your content.
• Instagram and Facebook have e-commerce features, such as Instagram Shopping and Facebook Shops, which allow you to showcase and sell products directly on the platforms. Utilize these features through Meta Suite to enhance your online sales.

2024 Speakers

PRESENTER:

Lani Lott
President, L. L. Consulting

2024 Partners

COMMUNITY PARTNERS:
• Sierra Commons Business Ignitor
• El Dorado County Chamber of Commerce
• County of Nevada California
• County of Placer
• Placer Business Resource Center
• Nevada County ERC
• Truckee Chamber of Commerce