Digital Marketing Leadership Forum: Trends and Strategies for Growth 2024 | Argyle | 12 June 2024 | Virtual

Digital marketing plays an incredibly important role for organizations of every size, especially when it comes to attracting new customers, improving customer experience (cx), and increasing overall profitability. So, what will marketing and CX professionals be focused on for the remainder of this year?

As organizations navigate the second half of 2024, marketing and CX teams will continue to focus on creating unique company offerings to attract new business while enhancing experiences across the board. Top priorities will include harnessing the potential of artificial intelligence (AI), creating personalized experiences, utilizing voice interactions, improving the omnichannel experience, and strengthening customer engagement.

Join this forum to learn exciting new trends and insights, including:

• How improving digital marketing and customer experience can launch your organization into new success and profitability
• Best practices for navigating new AI and technology capabilities
• How to truly understand the wants and needs of customers, especially when it comes to new implementations to better engagement
• The role of sustainability and ethics for marketing to ensure requirements are met while meeting consumer demands

2024 Speakers

ADVISORY BOARDS:

Monique Elliott
Senior Vice President, Global Marketing, Industrial Automation, Schneider Electric

Meena Heath
Director, Genesis Coordination Limited

Trish Lilley
Chief Marketing & Business Development Officer, Thompson Coburn LLP

Malorie Maddox
Chief Marketing Officer, Scooter’s Coffee

Sean Moieny
CCXP, Digital Experience Leader and Advisory Board Member, University of California, Irvine (UCI)

Dr. Koen Pauwels
Distinguished Professor of Marketing, Founder of the DATA-Inititative, Northeastern University

Tracy Robertson
Chief Digital Officer, Rexel USA

Katrina Schiedemeyer
Customer Experience and Innovation, Publicis Sapient

Eric Schwartzman
Author, The Digital Pivot: Secrets of Online Marketing

SPEAKERS:

Franck Ardourel
Faculty Professor of Marketing, Santa Clara University

Michel Capuano
Mexico Managing Director Marketing, LATAM Retail Marketing Director, FedEx

Peter Cloutier
Head of Solutions Engineering, Improvado

Amy (Moudy) Comeau
Vice President of Marketing, Emory Healthcare

Saroni Kundu
Franchise Owner of Ellie Mental Health CX Leader, Small Business

Sean Moieny
CCXP, Digital Experience Leader and Advisory Board Member, University of California, Irvine (UCI)

2024 Sponsor

• Improvado