Digital Marketing SoCal Summit 2018 - Los Angeles | CDM Media | 20 March 2018 | Los Angeles, CA, USA

One of the most compelling questions that CMOs must answer today is that of how digital marketing is affecting their role and by extension how the CMO now fits into the management team. The fact of the matter is that the importance of marketing is increasing within the enterprise as it moves to become increasingly data driven and the CMO needs to be the catalyst that helps the team make this transition. Marketing leaders need to understand the digital impact and use it to drive new strategies, new decision making, new technologies as well as new roles and responsibilities for not only their team, but for themselves as well.

Takeaways:

• The role of the CMO is undergoing significant evolution, evolution that is set to continue well into the future
• Technology is becoming increasingly important in the success of the marketing department and both the CMO and the team need to become technology savvy
• Data is driving everything and using it to understand channel results allows for marketing leaders to make more efficient and more effective strategic decisions.

2017 an 2018 Speakers

Martine Lamoureux
SVP Enterprise Technology, Scotiabank

Rudi Schmandt
Managing Director | CTO Infrastructure Operations and CTO EMEA, Deutsche Bank

Gabriel Morgan
Sr. Director of Enterprise Architecture and Business Analysis, REI

Vanessa Pegueros
CISO, Docusign

Duke Badger
Vice President, CRM & Fan Engagement Strategy, Warner Music Group

Abder Boukour
Vice President & Chief Architect, Farmers Insurance

Mark Van Holsbeck
CISO, Avery Dennison

Kathryn Churches
Director, Customer Experience, American Family Insurance

David Sheidlower
Global Head of Information Security (CISO), BBDO

Tom Kartanowicz
Head of Information Security, Natixis

Ajoy Kumar View details
BISO, The Depository Trust & Clearing Corporation

Alexandra Phillips
Senior Director IT - Manufacturing & Supply Chain Effectiveness, PerkinElmer

Simon Bennett
Former CIO, Flint Transfield Services Ltd.

Jacqueline Johnson
CISO- Head of IT Security, Nordea

Ralph Groce III
Global CIO, Everest Reinsurance Company

Aaron Rinehart
Chief Enterprise Security Architect, UnitedHealth Group

Stacy Gordon
CMO and Business Head- US East, LatentView Analytics

Humza Teherany View details
CEO, Compass Digital Labs, North America

Mike Marusic
Senior Vice President, Marketing Operations & Technical Services, Sharp Electronics

Diane Magers
Chairman of the Board, Customer Experience Professionals Association

2018 Partners

MEDIA:
• Oasis
• CIOReview