Digital Metrics That Matter 2020 | Association of National Advertisers (ANA) | 3 December 2020 | Reed Smith LLP, 10 S Wacker Dr # 4000, Chicago, IL 60606, USA

The goal of this workshop is to show you (and your team) how to make data-driven decisions by measuring the digital metrics that can truly impact your company and help to drive better marketing ROI. Led by a growth mentor from the Techstars startup accelerator program, this workshop guides you through the “One Metric That Matters” process. From understanding the right Key Performance Indicators (“KPIs”) for your business model and lifecycle, to rolling out the data-driven measurement structure that gets your entire team aligned around how to drive business results.

This engaging, interactive workshop is packed with individual and team exercises, creative examples, and case studies. You will also have many opportunities to evaluate data-driven examples and hone in on your own technique. Throughout the session, you will discover what inspires and drives the best analytics teams as well as learning the pitfalls they have learned to avoid. Quite simply, this course will help you to be a better professional marketer with the ability to demonstrate the value of your campaigns.

Who Is This Workshop For?
This workshop is for anyone who is involved in tracking the digital performance of their business. It’s a must-have workshop for teams that are looking to optimize their efforts and increase results through data-driven decisions. It can serve as a great introduction for those new to the world of performance metrics and a welcome refresher for seasoned professionals.

2020 Instructor

Jim Huffman
Co-founder and CEO, GrowthHit

2020 Partners

STRATEGIC PARTNERS:
• Active International
• A+E Networks
• Deloitte Digital
• Disney Advertising Sales
• Facebook
• Google
• Meredith
• Pandora
• Pinterest
• Twitter
• United States Postal Services
• Xandr

AUDIO PARTNER:
• iHeart Media