Don’t Just Map It! Understand and Analyze the Customer Journey 2020 | NICE Ltd | 17 March 2020 |
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| Event Date | Tue Mar 17 EDT (over 4 years ago) |
| Region | All |
Details
Many organizations have turned to customer journey mapping to address their need to improve the customer experience. Customer Journey Mapping represents a “top-down” approach to beginning to understand the customer journey, but it falls short of enabling an organization to understand the actual customer experience. To accomplish that, organizations need to take a complementary “bottom-up” approach to understand the customer journey in terms of the data that describes it.
Join this informative webinar to learn how customer journey analytics delivers data-driven insights into understanding the customer journey to improve customer experience.
Speakers
2020 Presenters
Matt Reading
VP, Customer Journey Solutions, NICE Nexidia
Sharon Brogan
Solutions Engineer, NICE Nexidia