Emerging Technologies in Financial Advertising 2022 | CUNA Councils | 24 February 2022 | Online
Venue
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| Event Date |
Thu Feb 24 CST (almost 3 years ago)
In your timezone (EST): Thu Feb 24 1:00am - Thu Feb 24 1:00am |
| Location | Online |
| Region | Americas |
Details
Not so long-ago credit union marketers were limited to the big three - television, radio, and newspapers when advertising their products and services. While it made planning easy, it was not very efficient. Thankfully marketing platforms and channels have evolved allowing for better targeting and reporting. But with so many new and ever-changing choices today, how do you determine what is best for your credit union message?
During this roundtable we will explore the numerous emerging trends and channels available in financial advertising. Vanesa Sanders from Cox Media will share her unique insight into the new technologies available to marketers. We will learn about new digital products and acronyms like OTT and BBO and how they can be measurable, results driven, additions to your marketing mix. Don’t miss this opportunity to explore the new trends and technologies that can help deliver success to your next campaign.
Speakers
2022 Speaker
Vanessa Sanders
Digital Media Sales Manager, Cox Media