eShow Madrid 2019 | eShow Magazine News | 29 October 2019 | Ifema, Av. Partenón, Nº 5, 28042 Madrid, Spain
Venue
Ifema
Ifema, Av. Partenón, Nº 5, 28042 Madrid, Spain
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| Event Date |
Tue Oct 29 CET - Wed Oct 30 CET (about 5 years ago)
In your timezone (EST): Tue Oct 29 3:00am - Wed Oct 30 3:00am |
| Location |
Ifema
Av. Partenón, Nº 5, 28042 Madrid, Spain |
| Region | EMEA |
Details
The new technologies have marked new paradigms and ways of doing, in the form of how we should reach our public, which forces brands to be up to date with the formats and trends: chatbots, voice search, influencer marketing, hyper personalization, AI, augmented reality, machine learning and omnichannel metrics. Channels, like the marketplaces, being a very interesting option but at the same time it raises multiple inconveniences. And challenges such as stock breakages, omnichannel, deliveries on time, among others. The latest edition of Black Friday billed 1,560 million in online purchases, with an average ticket of € 256 per consumer, a figure that represents 8% more than in 2017. There are many benefits that relate to the campaign, improvement of conversion rates and increase of customers among others, making it an unmissable event for any retailer. But more and more are the detractors of Black Friday accusing him as the maximum responsible for the general trade running out of Christmas, killing their margins and acquiring loyal customers who only buy for price. The trade is stopping generating a level of additional sales, being forced to sell the same in less time and in less margin. Black Friday was profitable a few years ago, and now?
Speakers
2019 Speakers
MAIN KEYNOTE:
Anthony Ellison
Formerly European Commercial Capabilities Director for Kellogg's
Andrea Picchi
Head of Experience Design, River Island
Guillermo Morales
CTO, Microsoft Customer Engagement
Emilio Duró
Owner, Iter Consultores
Mariano Silveyra
President Europe, Cabify
Jorge Mas
Founder and CEO, Crearmas
Salvador Suárez, CEO Latam, Good Rebel
Sponsors & Partners
2019 Sponsors and Partners
GOLD SPONSORS:
• Cetelem
• Vtex
• InterDigital
• Netrica
• Retail Rocket
• Elogia
• Good Rebels
• Aplamaze
• GLS
• Adsmurai
• Ali Express
• e-studio 34
SILVER SPONSORS:
• Tealium
• Payoneer
• Web Loyalty
• Stuart
• Zendesk
• Trade doubler
• 67 Pulsaciones
• CSEngine
• Tarde Paga
• Zoho
• Improove
HALF GOLD PARTNER:
• Miracom Media
OFFICIAL SOFTWARE:
• Tufabrica Deventos
TECHNOLOGICAL PARTNERS:
• cdmon
• Pad in the City
HALF PARTNERS:
• Marketing Directo
• Financiero
• Solo Marketing
• Interactive
• Ctrl
• Marketing Ecommerce
• TN
• Directivos Empresas
• Comunica
• Esencia de Marketing
• Retail Actual
• Info Retail
SUPPORTERS:
• Soft Do it
• IEBS
• Adigital
• Dir & ge
• Manutencion & Almacenaje