eTail Germany 2024 | Worldwide Business Research (WBR) | TBA, Berlin, Germany

Why you should attend:
• Building a data-driven business to improve customer experience and minimise the effects of macroeconomic challenges
• Starting their metaverse journey and exploring how to tap into its opportunities
• Developing creator strategies to succeed in social commerce and widen sales and marketing channels
• Rethinking sustainability practices to better meet customer expectations and drive loyalty
• Automating content creation and re-evaluating data management to offer customers better personalisation and interactivity

2023 Past Speakers

Timo Emmert
Managing Director, eCommerce MediaMarktSaturn

Matthias Hasse
Managing Director, Zalando Studios Zalando

Philipp von Criegern
Chief Architect eCommerce & Tech Lead, Otto Group

Katharina Behme
Director CRM & Marketing Intelligence, Mytheresa

Pia Schörner
Head of Content Creation, Digital, Experiential & BMW Metaverse, BMW

Vikalp Yadav
Head of Trading, Digital Analytics & Data Science, adidas

Alexandre Goubin
Director Operating Model & Commercial Optimization, LEGO Group

Dennis Götze
Director Retail Media, Shop Apotheke Europe

Guido Penasa
Head of Digital Marketplaces, C&A

Jessica Koch
Vice President New Business & Retail Media, Douglas

Lucas Seiler
Global Digital Commercial Director, Mars

David Smadja
Head of Planning & Customer Engagement, McDonald’s