Financial Services Marketing Trends 2024 | Mintel | 6 November 2023 | Webinar
Venue
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| Event Date |
Tue Nov 7 UTC (about 1 year ago)
In your timezone (EST): Mon Nov 6 7:00pm - Mon Nov 6 7:00pm |
| Location | Webinar |
| Region | All |
Details
Join and explore how Financial Services brands are changing their messaging and product strategies to prioritize consumer-centric value, seamless experiences, and the preferences of younger generations. The industry is pivoting sharply towards a customer-first ethos. With the CFPB’s War on Fees and new entrants leading the way, the industry is phasing out punitive fees, shifting towards value-driven monthly subscription models that are opt-in. Loyalty and rewards programs have transitioned from desirable to foundational pillars of engagement, while equity and sustainability initiatives reflect a targeted strategy and broader demand for responsible growth. This year will see brands reevaluate their customer centricity and compete to put their consumers first.
Speakers
2023 Speakers
Biota Li Macdonald
Director of Strategy, Mintel