First Party Data – The Silver Bullet in Your 2024 Marketing Strategy 2023 | Association of National Advertisers (ANA) | 6 September 2023 | Webinar
Venue
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| Event Date | Wed Sep 6 EDT (over 1 year ago) |
| Location | Webinar |
| Region | Americas |
Details
Marketers are always hunting for the silver bullet in their marketing strategy and programs. The good news? They have it right under their nose in the form of first-party data. As privacy regulations evolve and third-party cookie deprecation is on track for the latter party of 2024, brands have a wealth of audience insights in their first-party systems.
Topics:
• How to leverage your first-party database to maximize your marketing impact
• Tips on how to encourage your clients to share more first-party data
• Types of third-party that you should prioritize for audience insights
Speakers
2023 Speakers
Michelle Taves
Group GM; CEO , Porch Marketing, Porch Group Media
Luci Rainey
Former Marketing Executive, Comcast, PODS
Sponsors & Partners
2023 Partners
STRATEGIS PARTNERS:
• A+E
• Amazon Ads
• Audacy
• Dentsu
• Direct TV
• Advertising
• Dotdosh Meredith
• Google
• Meta
• MNTN
• Pixels
• Walmart Connect
LAW PARTNER:
• Reed Smith