Focus: ABM Power Tactics 2023 | BrightTALK | 21 June 2023 | Virtual Event
Venue
What is Qwoted?
Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.
| Event Date | Wed Jun 21 EDT (over 1 year ago) |
| Location | Virtual Event |
| Region | All |
Details
It seems fair to claim that we’ve now moved past the question “Why do ABM?”. For today’s practitioners, it’s now about how to do ABM really well. And the pressure is on all of us as we battle for revenue in competitive and volatile business environments. Since deals are harder to come by, each account interaction is more important than ever. The right ABM tactics can grow your revenue, and continued missteps could take you off the consideration list – for good.
Activating any effective ABM strategy links together many tactics. So leading teams laser-focus their targeting using superior behavioral signals. They leverage intelligence to tailor content and powerfully engage buying teams. And they continuously align their resourcing to achieve the best-possible business outcomes.
Speakers
2023 Speakers
PRESENTERS:
John Steinert
Chief Marketing Officer, TechTarget
Mary Shea
Co-Chief Executive Officer, Mediafly
Jillian Coffin
Customer Strategy & Enablement, TechTarget
Karen Steele
Founder, Alloy
John McKnight
Senior Vice President, Enterprise Strategy Group
Helana Zhang
Head of Global ABM, Atlassian
Dara Such
Vice President Customer Enablement & Data Strategy, TechTarget
David Edwards
Senior Director, BrightTALK
Olivia Dassler
Senior Director of Marketing Programs, BrightTALK
Greg Anderson
Vice President, Client Relations Enterprise Strategy Group
Rob Leavitt
Senior Vice President, Advisory Momentum ITSMA
Sean MacKinnon
Director, Customer Success TechTarget
Thea Haaland-Hawkings
Business Dev. Mgr. EMEA, Veracode
Matt Hogan
VP of Growth Marketing, HG Insights
Preethi Ramanath
Enterprise ABM Team Lead, Atlassian
Mary Souza
Senior Manager Marketing Operations, Atlassian
Adam Bennington
Head of Consulting, Momentum ITSMA
Ben James
Director of Sales Development, TechTarget
Ian Cook
Account Development Executive, Trend Micro
Jeff Hocking
Senior Sales Development Manager, Akamai Technologies
Sponsors & Partners
2023 Partners
• TechTarget
• Enterprise Strategy Group