From Local to Global: How to Strategize Your Marketing 2023 | Export Development Canada | 16 February 2023 | Webinar
Venue
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| Event Date | Thu Feb 16 EST (almost 2 years ago) |
| Location | Webinar |
| Region | Americas |
Details
This webinar is to learn how you can use marketing strategies to find new customers all over the world. You’ll discover how localized marketing fits into your growth strategy and how it can generate new demand—and why it's a low-cost way to connect with customers—in global markets.
To learn about:
• What a localized marketing strategy is and how it’s different from other types of marketing strategies
• What activities are typically included in a localized marketing strategy
• How you can build an effective localized content marketing strategy to resonate with your target audience
• How to leverage local influencers to increase brand awareness in your target market
• Where you can find resources to help you reach your target audience
Who should watch:
Canadian exporters who want to boost their growth strategy and market their products and services in international markets.
Speakers
2023 Speakers
MODERATOR:
Sharon Carvalho
Senior Digital Marketing Manager, Export Development Canada
SPEAKERS:
Nataly Kelly
Vice-President, HubSpot
Jake Karls
Co-founder, Mid-Day Squares