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Event Date | Wed Apr 21 EDT (over 3 years ago) |
Location | Virtual Event |
Region | All |
But, whilst software and tech solutions are now intelligent enough to autonomously manage and report on the lion's share of ‘traditional’ marketing operations, our attention has been turned to optimization: seeking better, leaner processes; deeper insights and enhanced customization.
In 2021, our challenge is to create tech stacks that are innovative and more productive, enabling marketing teams to identify new data and behavioural trends, improve CX and use budgets more effectively than ever before.
We'll be hearing from expert marketing software and technology providers, alongside marketing leaders from financial services businesses, to discuss the challenges, eureka moments and case studies that will help you drive your marketing tech stack in 2021.
2021 Speakers
David Cowan
Managing Director, The Financial Services Forum
Elizabeth Gabster
Global Lead Consultant, Strategy and Value, Optimizely
Izzie Rivers
CEO & Founder, Realm
Nick Factor
Industry Director, Banks & Financial Services, Introhive
Raj Kumar
Global Brand and Reputation Director, Aviva
2021 Sponsors
• Introhive
• Optimizely