FS Martech: Journey to the Centre of the Universe 2023 | Financial Services Forum | 27 June 2023 | Chartered Accountants Hall, 1 Moorgate Pl, London EC2R 6EA, UK

With over 8000 vendors offering a range of different services for an even wider range of needs, how does the marketer of today navigate such a bustling market and make the right decision when beginning or expanding their own MarTech stacks? Whilst there may be no “one size fits all” approach to identifying which tools are best for you and your business, marketers will always benefit from taking a look at the market, identifying the gaps in their current arsenal, and choosing the solutions which will deliver the most successful outcomes.

Keeping an ear to the ground and staying abreast of key trends and developments will always sow the seeds of success, and when it comes to creating the optimal MarTech stack this is no different.

In this half-day conference, we will be looking at the following trends and developments, keeping an eye to the future so that you can make sound and informed decisions on expanding your own stacks as marketers who aren’t I.T. specialists, but are strategic planners responsible for driving successful outcomes.

• The impact of the removal of third-party cookies from major search engines, how this may change the future face of marketing, and the ways in which MarTech could overcome the challenges posed by the cookie-less future.

• How to create and nurture a successful MarTech stack that prioritises results and high ROI rates in the face of shrinking budgets.

• Using technology to unite and maintain a strong, collaborative team that can be separated by distance but united in purpose in the face of the remote working epidemic.

• Building rich, detailed customer profiles with the aid of technology to improve the client-side experience for your customers, increase your sales and cement brand loyalty among your consumer base in the age of digital purchases.