FSF Martech: November Edition 2023 | The FS Forum | 14 November 2023 | Chartered Accountants Hall, 1 Moorgate Pl, London EC2R 6EA, UK

Our experts will provide insightful synopses on various crucial topics, shedding light on the challenges and opportunities that marketing professionals must navigate.
Whether you're a seasoned marketer or just entering the field, this conference promises to equip you with valuable insights to stay ahead in the ever-evolving martech landscape.
• Automation and AI - Current Applications and Future Prospects: Discover the transformative power of automation and artificial intelligence in marketing. Gain an understanding of their current applications, from personalised customer interactions to data-driven decision-making. Uncover what lies ahead as we explore emerging AI trends and their potential impact on marketing strategies.
• Data Architecture: Dive into the intricacies of data preparation for effective use in advertising, marketing, and sales technologies. Learn about data architecture essentials, data cleansing, integration, and ensuring data accuracy. Acquire insights into optimising data pipelines to fuel the success of your marketing initiatives.
• Governance and Cross-Functional Collaboration: Understand the critical role of project management and governance in driving successful marketing technology initiatives. Explore the importance of cross-functional teams and effective people management in aligning diverse expertise towards common marketing goals.
• Customer Experiences and Engagement Design: Explore the art of customer experience design in the digital age. Delve into strategies for creating seamless and engaging interactions across various touchpoints. Learn how to leverage technology to enhance customer engagement and foster lasting brand relationships.
• Procurement and Stack Management: Navigate the complex landscape of marketing technology vendors. Analyse the trade-offs between adopting best-of-breed solutions and an all one vendor approach. Discover tactics for ensuring interoperability among various tools in your tech stack.
• Martech Strategy: Integrating Trends and Capitalising on Opportunities: Uncover the secrets of effective Martech strategy development. Learn how to align Martech plans with broader marketing trends and capitalise on emerging opportunities. Gain insights into adapting your strategy to evolving consumer behaviours and technological advancements.
• Future Gazing: Embark on a journey into the future of marketing with a focus on Web3 and the Metaverse. Explore the potential implications of decentralised technologies and virtual realities on marketing practices. Join us for this enlightening session as we unravel the mysteries of marketing technology, from harnessing the power of automation and AI to envisioning the transformative landscapes of Web3 and the Metaverse.

2023 Speakers

George Cairns
Personalisation Lab Product Owner & Head of Transformation, Lloyds Banking Group

Ronan Moorhouse
Digital Insights Consultant, Reply.com

Justin Potts
Director of Business Development, Financial Services, TransPerfect

Scott Logie
Chief Commercial Officer, Sagacity Solutions

Rob Prevett
Marketing Director, Totem

2023 Partners

• Reply Comwrap
• Sagacity
• Totem
• Transperfect