FT Innovation Dialogue 4 - Outside-in 2018 | Financial Times | 18 September 2018 | IET London: Savoy Place, 2 Savoy Pl, London WC2R 0BL, UK

Co-creating value with your customers

Our 4th Innovation Dialogue will take a practical look at how corporates are redesigning their innovation processes to bring customer intelligence on the outside, in.

Customer-centric innovation turns traditional innovation models inside-out. Conventionally, ideas are sought inside a company with the product and service innovations they produce delivered to customers outside the company. Customer-centric innovation, conversely, takes some of this process outside, by collaborating with consumers in the external environment and spaces they inhabit and then bringing their ideas back in. It’s not a new concept, but as businesses move from a transactional to experiential mindset to stay in tune with evolving consumer expectations, it is an increasingly popular one. It means lots more winning ideas, engenders brand loyalty, creates a sense of community, and reduces the risk of new products and services failing to thrive in the marketplace because they are not really what consumers want.

2018 Speakers

Andrew Hill
Management Editor and Associate Editor, Financial Times

Elly Hardwick
Head of Innovation, Deutsche Bank

Serge Taborin
Head of Global Digital Innovation, Aviva