Future of Brand Protection for Businesses 2023 | Group Futurista | 29 August 2023 | Online

It is becoming increasingly important for businesses in the digital age, where online presence and reputation are critical components of success. With the rise of e-commerce, social media, and other online platforms, protecting your brand from infringement, counterfeiting, and unauthorized use has become more challenging than ever. To address these challenges, the future of brand protection is focused on leveraging technology and data to proactively identify and mitigate threats to a company's brand. This includes using advanced analytics to monitor social media platforms and e-commerce marketplaces, as well as employing artificial intelligence and machine learning algorithms to detect and prevent counterfeiting and fraud.

In an increasingly digital world, it has become more important than ever. With the rise of e-commerce and social media, it's easier than ever for counterfeiters and infringers to profit off of someone else's intellectual property. That's why the event is focused on leveraging technology and data to stay one step ahead of bad actors. Another important aspect of brand protection is the use of blockchain technology. By leveraging a distributed ledger system, businesses can create a permanent and immutable record of their intellectual property rights, making it easier to enforce those rights and prevent counterfeiting and piracy.

Finally,The Virtual Summit is also about creating a culture of respect for intellectual property. By educating consumers and other businesses about the importance of protecting trademarks, copyrights, and patents, we can all work together to create a safer and more trustworthy digital marketplace. Book your passes as soon as possible to witness the change.

2023 Speakers

Wael Adhami
Senior Director, Global Brand Protection, at Johnson & Johnson

Michael Keenan
Director, Global Brand Protection, at BeiGene

Svetlana M.
Global Director Brand Protection, at Fossil Group Inc.