Future of Demand Generation for Businesses Summit (2nd Edition) 2023 | Group Futurista | 11 September 2023 | Virtual
Venue
What is Qwoted?
Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.
| Event Date |
Tue Sep 12 BST (over 1 year ago)
In your timezone (EST): Mon Sep 11 7:00pm - Mon Sep 11 7:00pm |
| Location | Virtual |
| Region | All |
Details
Traditionally, marketers have used demand generation to fill the top of the funnel with potential buyers. But today, that's no longer the case. As marketers reevaluated their pipelines, they began to focus on quality over quantity. Demand generation monitoring trends reflect the current focus on demand generation strategies to guide the customer's purchasing journey. Now it's not just about leads; it's about monetization, a much more strategic undertaking than ever before.
In 2021, only 49% of demand-side marketers actively measured campaign attribution and performance. However, according to 2022 statistics, this is not a need for testing but a necessary tool for effective demand creation. Demand generations have changed significantly in the last two years of the pandemic and will continue to increase. The future of demand generation is here, and the rules of the game have changed.
Who Should Attend?
Job Titles
CFOs, CXOs, VPs, Directors & Heads of :
• Digital Sales
• Revenue Officer
• Strategy & Sales
• Worldwide Sale
• Demand Generation
• Performance Marketing Group
• Sales Performance
• Sales Automation
• Sales Operation
• Ecommerce Sales
• Sales Enablement Program
• Sales Analyst
• Business Development
• Customer officer
• Marketing Officer
• Growth Officer