Future Of The Car: The Shift To Software-defined Vehicles 2024 | Financial Times Live | 24 January 2024 | Webinar

The way cars are being designed and manufactured has changed rapidly in the last decade and software now differentiates the top players in the market. From creating new revenue opportunities and customer touchpoints long after the car has left the forecourt, the software defined vehicle (SDV) is redefining driving and what an automaker can offer customers. Yet, auto players are finding themselves competing with technology companies for a share of the software market and must invest heavily in software resources or secure partnerships with third party providers to ensure they remain competitive and achieve sales targets.

What software-based products and services should be offered by the different players in the auto industry? What is the optimal operating model to deliver software at speed and scale? What are the winning collaboration and partnerships strategies for the fast-evolving ecosystem?

The webinar will convene a global, online audience of OEMs and their partners for a panel on automotive software. Expertly moderated by an FT journalist, this panel discussion will delve into the key software challenges facing the car industry, as OEMS and their partners move towards the next-generation of the software defined vehicle. This discussion will act as a prelude to our summit, which is returning for its 10th anniversary edition next Spring.

2024 Speakers

Mamatha Chamarthi
Chief Business Growth Officer, Software Experience, Stellantis

Alex Koster
Managing Director & Senior Partner, Global Leader Auto Tech, Boston Consulting Group

Georges Massing
Vice President, MBOS Automated Driving, Powernet & Integration Electric/Electronic, Mercedes - Benz AG

Peter Campbell
Global Motor Industry Correspondent, Financial Times

2024 Sponsor

• Boston Consulting Group