Gartner Predictions for 2024: How Generative AI Will Reshape Tech Marketing 2023 | Gartner | 18 December 2023 | Webinar
Venue
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| Event Date |
Tue Dec 19 UTC (12 months ago)
In your timezone (EST): Mon Dec 18 7:00pm - Mon Dec 18 7:00pm |
| Location | Webinar |
| Region | All |
Details
Tech marketers embraced when it first emerged in 2023, using it to improve the effectiveness of various use cases, including market intelligence, sales prospecting, content creation, and messaging. In 2024 and beyond, Gartner expects to continue to drive greater efficiency and effectiveness across a wider range of use cases and have a transformative effect unlike most other recent innovations. Join our experts in this free Gartner tech marketing webinar as they discuss additional use cases, disruptions to key marketing channels, new engagement approaches, and required investment. You’ll also get a peek at where Gartner expects to see adoption from 2024-2028.
• Explore near and medium-term opportunities for in marketing at tech companies
• Determine what tech marketing leaders need to do to prepare and capitalize on the opportunities
• How tech marketing leaders should thinking about investing in and governing
Speakers
2023 Speakers
Todd Berkowitz
Managing Vice President, Gartner
Alan Antin
VP Analyst, Gartner
Amy Jenkins
Sr Director Analyst, Gartner
Rahim Kaba
Sr Director Analyst, Gartner
Liz Pellegrini
Sr Director Analyst, Gartner