GEN AI in PR & Comms 2025 | IBR Conferences Pty Ltd | 6 May 2025 | Sydney Central Hotel, 169/179 Thomas St, Haymarket NSW 2000, Australia

The two day immersive GEN AI Summit for PR and Comms brings together the leading developers – and practitioners – to assess the next phase of efficiency and innovation across the full spectrum of comms leadership. We’ll be assessing what’s critical to adopt and integrate today to start reaping the benefits of GEN AI tech. Within the next two years successful leadership of PR and Communications will be determined by the innovative use of tools and new capabilities. Resulting in optimal team capabilities, it’s imperative for PR leaders to embrace emerging GEN AI and its cognitive assistance

PR and Comms leaders are encouraged to meet this shift with confidence and attune their focus to the incoming transformative possibilities. This two-day summit will explore the required steps, considerations, internal buy in and innovations that can be applied today to accelerate PR innovation. We’ll be scrutinising which tech globally is essential to future advancement and how best to navigate this new phase of comms management. Hear from global speakers and comms leaders to sense check the path ahead for your organisation.

Why Attend?

Deepen Your Understanding:
• Gain valuable insights into how AI is revolutionizing PR, with in-depth sessions on cutting-edge applications such as sentiment analysis, media monitoring, chatbots, personalized content creation, and predictive analytics.

Learn from Industry Leaders:
• Engage with top experts, thought leaders, and seasoned practitioners as they share real-world experiences, success stories, and best practices for leveraging AI in PR.

Expand Your Skills:
• Stay ahead of the curve by developing practical expertise in AI tools and techniques. Hands-on sessions will equip you to harness AI effectively for your PR and communication strategies.

Enhance Strategic Capabilities:
• Discover how AI can optimize your PR strategies, boost efficiency, and elevate audience engagement. Learn to leverage AI-powered data analysis for trend identification, predictive insights, and data-driven decision-making.

Establish Thought Leadership:
• Position yourself and your organization as forward-thinking leaders by integrating AI into your PR practices. Gain recognition for embracing innovation and staying at the forefront of industry advancements.

Prepare for the Future:
• Equip yourself to navigate the rapidly evolving PR landscape. Understand emerging AI trends, adapt your strategies, and ensure your organization remains competitive in an AI-driven era.

2025 Speakers

PANELISTS:

Alex Opitz
Head of Samsung/Ogilvy PR

Luke McClelland
Head of Communications, Australasia, Mastercard

Alena Darcy
PR Manager, The Iconic

Emma Lowde
Communications Lead, eBay

SPEAKERS:

Stuart Bruce
PR Futurist, UK

Luke McClelland
Head of Communications, Mastercard

Shaeden Watson
CEO, Carpet Right

Andrew Bruce Smith
Gen AI PR Technologist, UK

Paul Cheal
Communications Advisor, 3cPR and host of prominent ANZ PR podcast Smoke Screen

Alena Darcy
PR Head, The Iconic

Domique Rose Van-Winter
Chief AI Evangelist, Final Upgrade AI, Singapore

Anthony Giannopoulos
PR and Corporate Affairs, Optus

Patricia Routledge
Head of PR, IKEA

Ashley Gross
CEO, AI Workforce Alliance, New York

Caroline Page
Head of Communications, Virtually Human Studio (VHS)

Deb Camden
Comms & PR Measurement Evangelist, The Communication Dividend

Dr Michael Davis
Research Fellow, Centre for Media Transition, UTS

Alex Watts
Executive Director, Strategy, Poem

Tim Weller
Founder, PRISM Comms AI

Tom Finnigan
Co-Founder, PRism

Travis Murphy
AI Technologist and Engineer