Get Your House In Order With Predictive AI To Prepare For GPT 2023 | American Marketing Association | 28 August 2023 | Webinar
Venue
What is Qwoted?
Qwoted is a free expert network: we help reporters connect with experts & we help those same experts build relationships with top reporters.
| Event Date |
Tue Aug 29 UTC (over 1 year ago)
In your timezone (EST): Mon Aug 28 8:00pm - Mon Aug 28 8:00pm |
| Location | Webinar |
| Region | All |
Details
In today’s landscape, where marketers are being asked to do more with less, leveraging Artificial Intelligence to get the job done has become mission-critical in campaign development and deployment. But it’s not just about using the tools available — it’s about adopting an AI strategy that empowers marketers to test, learn, and test again.
Join Salesforce experts as they explore AI for marketer-specific use cases, and hear how customers can use AI to improve overall marketing effectiveness. In this session, you will learn:
• The difference between predictive and generative AI
• Strategies for incorporating AI tools into your messaging practices
• How to develop a test and learn strategy that becomes a part of every campaign process
This free event will be available on-demand after it airs.
Speakers
2023 Speakers
Brett Bothe
Senior Product Marketing Manager, Salesforce
Jennifer McClelland
Sr. Manager, XD Experience Strategy, Salesforce
Sponsors & Partners
2023 Sponsor
• Salesforce