Harness the Buying Power of the Developer Persona to Strengthen Your GTM Strategy 2023 | Gartner | 29 October 2023 | Webinar
Venue
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| Event Date |
Mon Oct 30 UTC (about 1 year ago)
In your timezone (EST): Sun Oct 29 8:00pm - Sun Oct 29 8:00pm |
| Location | Webinar |
| Region | All |
Details
Developers now have significant buying power across a growing variety of tech categories. Yet, they are notorious for avoiding traditional marketing methods, leaving providers uncertain about how to connect with them. Product marketers need to collaborate with developer relations teams to create a detailed strategy for engaging and profiting from this important audience. This free webinar will help you define the developer's role within the overall go-to-market (GTM) strategy. It will also demonstrate how product marketers can leverage existing resources to identify, target, and build relationships with developers. These developers will play an increasingly crucial role in shaping future revenue prospects.
• Partner closely with developer relations teams to craft an engaging strategy
• Utilize existing resources to identify and target developers with precision
• Build and nurture relationships with influential developers for future revenue prospects
Speakers
2023 Speaker
Molly Beams
VP Analyst, Gartner