How an Integrated Order to Cash Platform Can Transform Customer Relationship 2022 | BrightTALK | 6 April 2022 | Virtual Event
Venue
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| Event Date | Wed Apr 6 EDT (over 2 years ago) |
| Location | Virtual Event |
| Region | All |
Details
As a customer I have a need; so buying goods or services that fulfil that need, is a simple process, right? Wrong!
Just as the B2C buying process dictates an inherit need for understanding, simplification and a desire for us to feel special and wanted, the B2B landscape is fast catching up.
Starting with the ability to minimise churn and identify new sales opportunities/maximise the wallet presence from your existing customer base; through to the impact of transformative AI technology to address buying challenges, including:
• Order fulfillment simplification
• Multi-channel Invoicing
• Effective customer Query management
• Credit and Collections success
• Cash Application accuracy
Technology adoption can provide multiple value points in the B2B Order to Cash cycle, this session aims to provide a fresh look at technology within O2C – that being through the eyes of the end customer.
Lastly, this session will also touch on the people dimension of going Digital beyond technology & process, and provide some tips for success.
Speakers
2022 Speakers
Evelyne Legaux
Consultant, Managing Director, Finance, OTC Consulting Ltd
Matt Hill
Solutions Consultant, Sidetrade